The Real Reason Behind More Female Engagement On Social Media

To remain active on social media has become an essential part of every one of us namely for both men and women. Instagram is gaining more popularity now-a-days as it serves as a platform of image-sharing network.  Fact is that its users have become almost 30 million more than Twitter 68 per cent of its users is female. This comparison between the two sites does not provide a basis of misconception that Instagram is bigger than twitter.

It only is intended to serve a purpose of making it clear to users how fast it has grown. Basically one thing to remember about instagram is that it is owned by Facebook. Who knew it would soon become a way to stay connected to masses or friends other way round and celebrities whom one only fancies in furniture of one’s air? But gender imbalance on instagram leads to a question why men are seen to be less addicted to instagram and women more?


When it comes to expressing a woman love for her family, friends, better half, she is always at her fullest to let herself say whatever is needed by the moments. They are more habitual to post where they spend time? What they did? How much she love him?

And what they are about to eat? Men don’t feel like sharing such minor details on instagram women are more open when it comes to express how they feel. Male are less confident in expressing their loyalty to special ones on sites.


Women are thought to be more conscious about how they look most particularly in photos they have taken to get hundreds of likes on their very favorite  site, instagram. So they always need to know how people reacted about their appearances. How they are being appreciated for their fashion sense. Women like to take more selfies than men which in turn pulls them to instagram.


As per studied by FollowersIn, women are more engaged with what is going on around in fashion world as always aspiring to become a fashionista of her social arena so are obvious to be found mostly on instagram. They are more conscious of brands as compared to the other majority of population hence become an important part of promoting one not only in her circle but  attracting male members too which serves also a  purpose of advertisement for that brand.


From time to time different contour tutorials uploaded on instagram let women learn new techniques in makeup trends and to gather inspiration from faces all around the world. Hence women approach instagram more to learn less-traditional more fresh and unique make up trends. Not only this there is much more she does on instagram as she can purchase her skincare products on instagram online. Instagram has thrown brick-and-mortar shopping and even online browsing to the past through in-app purchasing making it reliable for women to tend more and more towards instagram.